Facebook & Instagram
Grow your business with Facebook & Instagram
Market and sell where your customers are.
Don't have a Shopify store? Start for free, then get your first 3 months for $1/month.
Be where your customers are
Get your products in front of tons of potential customers and enable them to check out directly where they discover your products.
Drive impact with your ads
Showcase your products and optimize performance with powerful selling and analysis tools that increase return on ad spend.
Run through Shopify
Sync your products, get real-time updates, and easily create product tags and shoppable posts from within your Shopify admin.
Merchandise to drive results
Showcase your products in a compelling way with powerful merchandising tools.

Create great shopping experiences
Help new customers find and explore your products using product tags and customizable product detail pages.
Generate launch buzz
Build anticipation for product launches by previewing details about exclusive drops and letting customers set reminders to buy.
Help boost conversion
Make it easier for customers to buy your products right where they discover them, with an integrated checkout.
Drive sales and enhance ads’ performance
Leverage powerful selling, analysis, and conversion tools for ads, across Facebook and Instagram.
Sync your product catalog
Sync products from Shopify directly into Ads Manager to easily create ads and shoppable content that more potential customers see.
Optimize ad performance and measurement
Help improve ad targeting, decrease cost per acquisition, better measure outcomes, and drive return on ad spend with the Conversions API and by setting up a Meta pixel.
Shorten the path to purchase with Shop Pay
Shorten your customer’s path to purchase with Shop Pay’s fast, flexible, one-tap checkout that converts customers without ever leaving Facebook or Instagram.

Disclaimer
Channel features are subject to regional availability.